« Incredible,
   everybody is here ! 

   Everybody did run
   this marathon,

   We won ! »

A jogger of the team

Hereby, this is the report of one year communication realized for the first project « Villeneuvois in New York » in 1991:

Official Manifestations

. Official team and project presentation.
. Team was present at Foire Internationale de Lille.
. BNP International athletics meeting.
    . 33 runners did run one tour to open the meeting.
    . Participation at the 400m hedge race awards ceremony.
. Conference / discussion  « Sport et Dietetic ».
. Evening party « Pasta-Party » (for « Restos du Cœur »).
. Animations week « Jogging forum » .
  (190 m² exposition in commercial center V2)
. Conference « Discovering New York ».

. TeleConference between New York (AT&T) et Villeneuve
   d'Ascq on France Telecom Numeris.

Derivative products and advertising

 . 1000 Team Tee-Shirts.
 . 2000 « Villeneuvois à New York » Pins .
 . Professional Video  from M. Michel Kosewski
 . Advertising bills :
   . 500 on « free expression panels» (60 cm x 80 cm).
   . 15  on city advertising panels (1,7 m x 1,2 m).
   . 20 on city vehicles (60 cm x 80 cm).
   . 3 Calicots (5 m x 1 m) in town districts.

Media Promotion

 . TV on live : FR3 Nord Picardie (30 mn).
 . Regional TV :  M6 - Canal 9 (journal).
 . Radio on live : Fréquence Nord - Campus (45 mn).
 . 30 articles in the regional newspapers.
 . 1 special edition of the city magazine « Tribune ».